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SMS Sender ID (Alpha Tag) Registration 

Australia's communications regulator, the ACMA, has introduced a new requirement for businesses sending SMS using a branded name instead of a phone number. This FAQ explains what's changing and how it affects your Xeople SMS services.

What is an Alpha Tag (Sender ID)?

An Alpha Tag (also called an alphanumeric Sender ID) is the business name that appears at the top of an SMS instead of a phone number — for example, a message from "XEOPLE" or your own branded name rather than a string of digits.

What is changing?

From 1 July 2026, all alphanumeric Sender IDs sent to Australian mobile numbers must be registered and approved through the ACMA's new SMS Sender ID Register. This is a national anti-scam initiative designed to stop businesses (and their names) being impersonated in fraudulent text messages.

Unregistered Alpha Tags won't be blocked, but messages will display with a generic "Unverified" label instead of the business name.

Do I need to register?

Only if you are currently using, or plan to use, an Alpha Tag. If your SMS messages are sent from a standard phone number (shared or dedicated), this requirement does not apply to you.

Does an Alpha Tag require a dedicated number?

No. An Alpha Tag is independent of whether you use a shared or dedicated number — it relates only to the branded name shown to recipients.

Will my SMS service be disrupted?

No. Based on confirmation from our SMS providers, customers using either shared or dedicated numbers will not experience disruption to their SMS sending while this registration process is finalised.

What is Xeople doing about this?

We use two authorised SMS providers to deliver messages on your behalf:

  • Kudosity (BurstSMS) – our ACMA registration is complete.
  • ClickSend – registration is in progress. ClickSend has confirmed Alpha Tag (SMS Originator) functionality will continue operating throughout this process.

We're managing this centrally with both providers and will notify affected customers directly if any action is needed on your part.

Where can I read more?

Questions about your specific setup? Reach out to your Xeople Customer Success contact and we'll confirm where things stand for your account.